"Some of our competitors are putting us to shame with their use of technology-not only out in the field, but at the current tradeshow," said Max. "I toured all of the tradeshow displays and took notes on what our competitors are doing, so that we can compare our practices and technologies with those of our competitors. I'll bet we can learn a thing or two." Max has been engaged in
A)benchmarking.
B)reverse mentoring.
C)a SWOT analysis.
D)a technology audit.
E)a gap analysis.

Question

Quizplus · Accepted Answer

Max's actions of touring the tradeshow displays and taking notes on competitors' practices and technologies to compare with their own is consistent with the process of benchmarking, which involves identifying and analyzing best practices from competitors or other industry leaders to improve performance.

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