CSR serves as "brand insurance" by ______.
A)enabling the firm to develop credibility among stakeholders
B)creating a great public relations campaign to extol the firm's CSR efforts
C)enabling the firm to grow internationally
D)expanding current products and services to reach the poor

Question

Quizplus · Accepted Answer

CSR helps a firm develop credibility among stakeholders, including customers, employees, investors, and the community. By engaging in socially responsible activities, a company can gain the trust and loyalty of stakeholders, which serves as "brand insurance" against negative publicity or criticism.

CSR Serves as "Brand Insurance" by ______