Social media is allowing consumers to ______.
A)completely understand the CSR of companies
B)interact with firms in real time in ways that shape their purchase decisions
C)select the most environmentally friendly products
D)try more products virtually before purchasing

Question

Quizplus · Accepted Answer

Social media allows consumers to interact with firms in real-time and provides them with access to information and reviews from other consumers to shape their purchase decisions. While social media may provide some information on a company's CSR efforts, it is not necessarily complete or accurate. Social media is also not a virtual platform for consumers to try products before purchasing. While information on environmentally friendly products may be available on social media, it is not the main benefit provided to consumers.

Social Media Is Allowing Consumers to ______