Even though the purchase of a new, more efficient car could save a consumer money in the medium to long run, consumers have shown reluctance to make the investment and this is called the

Question

Quizplus · Accepted Answer

The energy efficiency gap refers to the phenomenon where consumers are reluctant to invest in energy efficient options even when they could save money in the long run. This can be due to various factors such as cognitive biases or financial constraints. The other choices are not directly related to this phenomenon.

Even Though the Purchase of a New, More Efficient Car