According to Some Principles of Behavioral Economics, the "Energy-Efficiency Gap

According to some principles of behavioral economics, the "energy-efficiency gap" implies that

A) consumers are more likely to favor trucks over cars
B) consumers often will not buy fuel-efficient vehicles that will save them money in the long run.
C) consumers react quickly to perceived mileage differences among cars
D) consumers have no way of knowing about mileage differences among cars