Victor Corp

Victor Corp., a high-end mobile manufacturer that targets business people, decides to increase its customer base. It forms a strategic alliance with Gray Inc. to produce new instruments designed to attract students. Gray helps design products that change how Victor is perceived by young customers. Which of the following is the primary objective of this strategic alliance?

A) To source inputs or activities that create more productivity
B) To source inputs or activities that influence the brand
C) To source inputs or activities that reduce the total costs
D) To source inputs or activities that increase productivity of existing products