Green Dye Inc., a manufacturing firm that produces organic products, is approached by Zoe, a leading clothes designer owning her own label. Together, they create a line of clothes using organic dye and fabric made from pure cotton. Which of the following is likely to be the primary value created by this alliance?

Question

Quizplus · Accepted Answer

By combining Green Dye Inc.'s expertise in producing organic dye and Zoe's expertise in clothing design, they are able to create a unique product that is not available from competitors. This allows them to differentiate themselves in the market, and potentially charge a higher price for their products.