Bright Inc. is a toothpaste manufacturing company that is facing intense competition from its rivals. In order to encourage higher consumption of its products as well as minimize brand switching among its existing consumers, Bright introduced sweepstakes as a consumer sales promotion strategy. However, its rivals retaliated by introducing deals such as a discounted price bonus size offers, and buy one, get one free offers. This scenario best illustrates a ________.
A)primary industry
B)secondary industry
C)fragmented industry
D)concentrated industry

Question

Quizplus · Accepted Answer

A fragmented industry is characterized by many competitors with no single company having a significant market share, leading to intense competition and frequent promotional tactics like those described.