The management of Earth Network Inc., a cell phone company, wants to conduct an overall study of the company. The top officials want to identify Earth Network's competencies, limitations that the company needs to improve on, areas of growth, as well as the areas that the company should completely avoid. The managers feel that this study will help them advance as an organization. This study to be conducted by the management of Earth Network Inc. can be best categorized as an example of a ________.
A)trend analysis
B)‎growth-share matrix
C)SWOT analysis
D)PEST analysis

Question

Quizplus · Accepted Answer

This study is focused on identifying Earth Network's strengths (competencies), weaknesses (limitations), opportunities (areas of growth), and threats (areas to avoid), which is the key purpose of a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. A trend analysis focuses on analyzing changes in data over time, a growth-share matrix analyzes a company's product portfolio, and a PEST (Political, Economic, Social, Technological) analysis looks at external factors that can impact a company.

The Management of Earth Network Inc