Summer Inc., a departmental store, wants to provide better service to its customers. This includes providing expertise in each type of product and brand. In order to accomplish this, the general manager of the store suggests that they should begin by identifying the different types of customers. By classifying customers, into various groups, such as mothers, athletes, tech-savvy customers and so on, the store's customer care personnel can specialize on detailed product information. With the help of this classification, the store is able to provide better service to each customer by offering more brands to choose from. This scenario best illustrates ________.
A)segmentation analysis
B)group allocation
C)group dynamics
D)division dynamics

Question

Quizplus · Accepted Answer

The scenario best illustrates segmentation analysis, which involves identifying and categorizing customers into different groups based on their needs or characteristics in order to tailor marketing efforts and provide better service to each group.