Ben & Jerry's ice cream package design was changed in the United Kingdom since British consumers perceived the colors differently than U.S.consumers.This is an example of:

Question

Quizplus · Accepted Answer

This scenario is an example of product extension-communications adaptation because the product (Ben & Jerry's ice cream) remained the same while the packaging (a form of communication) was adapted to better suit the preferences of the British market.

Ben & Jerry's Ice Cream Package Design Was Changed in the United