McDonald's success in franchising in global markets can be attributed to several factors which do not include:

Question

Quizplus · Accepted Answer

Cross licensing is not a factor in McDonald's success in franchising in global markets. McDonald's success is largely due to its strong brand, replicable business model, understanding of local markets, and flexibility in menu offerings to cater to local tastes, rather than cross licensing, which involves the mutual exchange of licenses between two parties.

McDonald's Success in Franchising in Global Markets Can Be Attributed