In a joint venture with Russian manufacturer AvtoVAZ,GM executives were planning to have a stripped-down reengineered car based on its Opel model.However,the market research revealed that a "Made-in-Russia" car would only be acceptable if:

Question

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Market research indicated that a "Made-in-Russia" car would be acceptable if it sported a very low sticker price, making it more appealing to cost-conscious consumers.

In a Joint Venture with Russian Manufacturer AvtoVAZ,GM Executives Were