The "bottom of the pyramid" is not a viable market, and accounts for hardly any economic activity in developing countries.

Question

Quizplus · Accepted Answer

This statement is false. The bottom of the pyramid refers to the large segment of the population in developing countries who live on very low incomes. While they may have limited purchasing power individually, collectively they represent a significant market opportunity, as companies have developed models to serve this market through innovation and affordability. This market has been shown to account for a substantial amount of economic activity in developing countries.

The "Bottom of the Pyramid" Is Not a Viable Market