Influence:
A) is the effort to change people's beliefs.
B) is an action that leads to a change in behavior.
C) is a deeper form of change than persuasion.
D) is a change in a private belief resulting from the receipt of a message.

Question

Quizplus · Accepted Answer

Influence is the action or process of causing someone to do something or to change their behavior. While it may involve changing beliefs, it ultimately leads to observable and measurable changes in behavior.