Which of the following principles do marketers employ in claiming that their products are the fastest growing selling in the market, and by using phrases like, ''Do not miss the action and excitement your friends are experiencing''?
A) Expert principle
B) Social proof principle
C) Reactance principle
D) Reciprocation principle

Question

Quizplus · Accepted Answer

The marketers are using the social proof principle by suggesting that other people are already experiencing the "action and excitement" of using their product, implying that the consumer is missing out if they don't join in. They are also implying that their product is the fastest growing in the market, using social proof to suggest that it must be good if so many others are buying it.

Which of the Following Principles Do Marketers Employ in Claiming