Which of the following is supported by empirical evidence?
A) Televised debates typically persuade 5 to 10 percent of the viewing audience to switch candidates.
B) Candidates who commit a gaffe lose support in the polls right after the debate.
C) Candidates who commit a gaffe lose support, but only if the news media highlights their performance in the days after the debate.
D) Televised debates have no effects at all on the viewing audience.

Question

Quizplus · Accepted Answer

Empirical evidence supports the idea that the impact of a candidate's gaffe in a debate on voter support depends significantly on the extent to which the gaffe is highlighted and discussed by the news media in the days following the debate. This media focus can amplify the effect of the gaffe on public perception and voter preferences.

Which of the Following Is Supported by Empirical Evidence