Which theory of media consumption combines elements of both the magic bullet theory and the uses and gratifications theory?

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Stuart Hall's encoding/decoding model combines elements of the magic bullet theory, which suggests media messages are received and wholly accepted by the audience, and the uses and gratifications theory, which proposes that audiences actively seek out media to satisfy various needs. Hall's model acknowledges the power of media messages (similar to the magic bullet theory) but also recognizes that audiences interpret messages in different ways based on their individual backgrounds and contexts (aligning with uses and gratifications theory).

Which Theory of Media Consumption Combines Elements of Both the Magic