Polysemy, or the idea that any given text may have multiple meanings, is most closely associated with which theory of media effects?
A) interpretive strategies
B) agenda-setting theory
C) two-step flow model
D) encoding/decoding model

Question

Quizplus · Accepted Answer

Polysemy refers to the fact that a text can have multiple meanings depending on the interpretation of the audience. This idea is central to interpretive strategies, which suggest that the meaning of a media message is not fixed but is constructed by the audience through their own cultural background and experiences. Agenda-setting theory and two-step flow model do not focus on the idea of multiple meanings within a text, and encoding/decoding model examines how dominant readings of a text are produced rather than considering multiple interpretations.

Polysemy, or the Idea That Any Given Text May Have