In response to social and political moves to discourage cigarette smoking, major cigarette manufacturers have had to diversify into other products. Identifying the pressures against smoking is an example of:
A) environmental scanning.
B) market segmentation.
C) flow strategy.
D) mission statement development.

Question

Quizplus · Accepted Answer

Environmental scanning involves the monitoring and analysis of external factors that affect an organization, such as social and political moves to discourage cigarette smoking. Identifying these pressures is a key part of environmental scanning, which ultimately helps a company adapt to changes in its market environment. Market segmentation involves dividing a target audience into specific groups based on characteristics such as age or income, and flow strategy is a term typically used in logistics and supply chain management. Mission statement development is the process of creating a statement that defines an organization's purpose and goals. While these concepts may be important to a company's overall strategy, they are not directly related to identifying pressures against smoking.

In Response to Social and Political Moves to Discourage Cigarette