A company realizes that recent layoffs at its primary company reflect potential falling demands for its customers' products, and hence for its own products. The company has engaged in:
A) flow strategy.
B) market segmentation.
C) mission statement redefinition.
D) environmental scanning.

Question

Quizplus · Accepted Answer

Environmental scanning refers to the process of monitoring and analyzing the external environment for potential opportunities or threats that could affect the company's operations. In this case, the company has recognized the potential impact of recent layoffs in its customers' companies, indicating a need for environmental scanning to identify trends and changes that could affect its business.

A Company Realizes That Recent Layoffs at Its Primary Company