________ uses a firm's flexible processes to generate a wide variety of personalized services or products at reasonably low costs.
A) Mass customization
B) Channel assembly
C) Outsourcing
D) Forward integration

Question

Quizplus · Accepted Answer

Mass customization involves the use of flexible processes to offer a large variety of personalized products or services at a low cost. It allows a company to differentiate itself from competitors by catering to individual preferences and needs of customers. Channel assembly, outsourcing, and forward integration do not necessarily involve customization to the same extent as mass customization.

________ Uses a Firm's Flexible Processes to Generate a Wide