A producer of medical devices makes a single model that can be customized to talk in and display any of 47 different languages. This customization is performed in one of their five regional distribution centers as firm orders are received, providing an elegant example of:
A) backward integration.
B) forward integration
C) channel assembly.
D) offshoring.

Question

Quizplus · Accepted Answer

This scenario describes channel assembly, where a product is customized at a distribution center as orders are received, rather than being fully assembled at a central location before distribution. This allows for greater flexibility and responsiveness to customer needs. Backward and forward integration refer to a company owning or controlling its suppliers or distributors, respectively, and offshoring refers to relocating production to another country.

A Producer of Medical Devices Makes a Single Model That