______ refers to the aggregate sum of individual attitudes and opinion of members of society.

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Public opinion refers to the collective perspectives, attitudes, and beliefs of individuals within a particular society or community. It can be measured through various forms of research such as surveys, polls, and focus groups. Public opinion is often studied by politicians, marketers, and social scientists to better understand the needs and desires of the populace.

______ Refers to the Aggregate Sum of Individual Attitudes and Opinion