Kyle White owns a sporting goods store that appeals to hunters and fishers. The market that Kyle is trying to appeal to is called his ________ market.

Question

Quizplus · Accepted Answer

The term "target market" is commonly used in marketing to refer to the specific group of consumers or customers that a business aims to attract and serve with its products or services. In this case, Kyle White's target market is hunters and fishers, meaning those are the individuals he is trying to appeal to and ultimately sell his products to. Therefore, the best choice is C.

Kyle White Owns a Sporting Goods Store That Appeals to Hunters