Which of the following is the correct sequence of events to the process of selecting a target market and position strategy?

Question

Quizplus · Accepted Answer

The first step in selecting a target market and positioning strategy is to segment the market. This involves identifying different groups of customers with similar needs or characteristics. Once the market is segmented, the next step is to select a specific target market to focus on. This involves evaluating the different segments and choosing the one(s) that are most attractive and align best with the company's objectives and capabilities. Finally, a unique positioning strategy can be developed to differentiate the company's offering and create a compelling value proposition for the chosen target market. Therefore, the correct sequence of events is Segment the market, Select a target market, Create a unique positioning strategy.

Which of the Following Is the Correct Sequence of Events