Markets can be segmented in a number of ways, including by geography, demographic variables, psychographic variables, behavioral variables, and product type.

Question

Quizplus · Accepted Answer

This statement is true. Markets can be segmented in various ways, including by geographic location, demographic factors such as age or income, psychographic factors such as personality and values, behavioral factors such as purchasing habits or usage patterns, and type of product or service.

Markets Can Be Segmented in a Number of Ways, Including