A product attribute map illustrates the strength of a firm's niche (or target) market relative to competing markets.

Name: A product attribute map illustrates the strength of a firm's niche (or target) market relative to competing markets.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A product attribute map, also known as a perceptual mapping, visually shows consumers' perceptions of a product or brand in comparison to its competitors on various attributes, rather than illustrating the strength of a firm's niche market.

A Product Attribute Map Illustrates the Strength of a Firm's