If a startup pioneers an industry or a new concept within an industry, the name recognition the startup establishes may create a formidable nontraditional barrier to entry referred to as a(n) ________.
A) unique business model
B) aggressive supremacy
C) competitive superiority
D) first-mover advantage
E) aggressive tactical advantage

Question

Quizplus · Accepted Answer

The scenario described in the question is an example of a first-mover advantage, where the startup gains a significant advantage by being the first to enter a market or introduce a new concept. The name recognition and established reputation of the startup creates a barrier to entry for potential competitors.

If a Startup Pioneers an Industry or a New Concept