The primary opportunity existing for startups in emerging industries is to ________.
A) consolidate the industry and establish industry leadership as a result of doing so
B) win customers by placing an emphasis on service and process innovation
C) pursue a niche strategy, which focuses on a narrow segment of the industry that might be encouraged to grow through product or process innovation
D) capture a first-mover advantage
E) pursue a cost reduction strategy, which is accomplished through achieving lower costs than industry incumbents through process innovation

Question

Quizplus · Accepted Answer

Startups in emerging industries often have the opportunity to capture a first-mover advantage by being the first to enter the market, which can lead to establishing brand recognition, customer loyalty, and a competitive edge before other competitors enter the space.

The Primary Opportunity Existing for Startups in Emerging Industries Is