According to the example provided in Chapter 5, www.1800contacts.com possesses a nontraditional barrier to entry referred to as ________.
A) unique business model
B) strength of management team
C) access to distribution channels
D) Internet domain name
E) first-mover advantage

Question

Quizplus · Accepted Answer

The example in Chapter 5 refers to www.1800contacts.com as possessing a nontraditional barrier to entry in the form of its Internet domain name. The company's name is also its website address, making it difficult for competitors to use a similar name and gain search engine visibility.

According to the Example Provided in Chapter 5, Www