A(n) ________ industry is one that is characterized by a large number of firms of approximately equal size.
A) fragmented
B) mature
C) declining
D) emerging
E) global

Question

Quizplus · Accepted Answer

A fragmented industry is one where there are many small or medium-sized firms that compete with each other. This is in contrast to a concentrated industry where a few large firms dominate the market. In a fragmented industry, no single firm has a dominant share of the market and there are few barriers to entry. The result is that competition is intense and profit margins are typically low.

A(n) ________ Industry Is One That Is Characterized by a Large