In the first step of a product deletion process, a firm must:
A) explores ways by which the viability of the product might be restored through quality or price adjustments.
B) compare the performance of the product against certain criteria and guideposts.
C) evaluate the full effect of the deletion on overheads, expenses, and capacity utilization.
D) decide whether the product is to be deleted immediately, milked, or sold out.

Question

Quizplus · Accepted Answer

The first step in a product deletion process is to compare the performance of the product against certain criteria and guideposts. This helps the firm to determine if the product is worth keeping or if it should be removed from the market. Only after this evaluation can the firm move on to exploring ways to restore the product's viability, evaluating the full effect of its deletion, and making a decision on whether to delete it immediately or milk it.

In the First Step of a Product Deletion Process, a Firm