If the market situation for a product in decline is particularly difficult and solutions lie only in longer-time product changes, the most appropriate thing will be to:
A) pull out the product permanently from the market.
B) increase all promotion and personal selling.
C) hold the market in a freeze until a solution is found.
D) increase production to flood markets for greater visibility.

Question

Quizplus · Accepted Answer

Holding the market in a freeze allows the company to take the time needed to evaluate the situation, develop a long-term solution, and avoid wasting resources on ineffective short-term fixes. Pulling out the product permanently or increasing production may not be financially feasible, while increasing promotion and personal selling will not address the underlying issue of declining demand.

If the Market Situation for a Product in Decline Is