In the launch management of a new product, once the identified problems are reduced to a size a firm can handle, the next step would be:
A) developing contingency plans.
B) designing a tracking system.
C) conducting situation analysis.
D) recording competitors' reactions.

Question

Quizplus · Accepted Answer

Once the identified problems are reduced to a size a firm can handle, the next step in the launch management of a new product would be to develop contingency plans. This is because contingency plans help to prepare for any unforeseen challenges that may arise during the launch process, and ensure that the firm is equipped to handle these challenges as they arise. Without effective contingency plans in place, a product launch is more likely to encounter setbacks or even fail. Therefore, developing contingency plans is a crucial step in the launch management process.

In the Launch Management of a New Product, Once the Identified