In the context of the innovation dashboard that establishes metrics to evaluate a firm's new products process, identify a process effectiveness metric.
A) Number of new products introduced
B) Number of new product ideas in the pipeline
C) Percentage of new product ideas sourced from outside a firm
D) Number of employees devoted to innovation

Question

Quizplus · Accepted Answer

The number of new products introduced is a clear process effectiveness metric because it directly reflects the success of the new product process. This metric shows how well the firm is able to turn new product ideas into actual marketable products. While the other metrics listed (B, C, and D) may be useful, they are more focused on the input or potential of the process rather than the actual output and effectiveness.

In the Context of the Innovation Dashboard That Establishes Metrics