In launch management, it is important to select relevant, measurable, and predictable tracking variables essentially because they:
A) make contingency plans foolproof.
B) warn that a problem is coming about.
C) help track the new product in its supply chain.
D) help measure the success of contingency plans.

Question

Quizplus · Accepted Answer

Selecting relevant, measurable, and predictable tracking variables allows for early warning signs of potential problems in the launch process, allowing for timely and effective corrective actions to be taken. This helps to mitigate risks and increase the likelihood of a successful product launch.

In Launch Management, It Is Important to Select Relevant, Measurable