Which of the following problems in launch management is most likely to be untrackable and requires a firm's management to inquire among suppliers and media?
A) Chief competitor has the same new product feature for which the firm has no patent.
B) Buyers make trial purchases but do not place quantity orders.
C) Potential customers are not making trial purchases of the new product.
D) Salespeople fail to contact general-purpose market at prescribed rate.

Question

Quizplus · Accepted Answer

The problem of a chief competitor having the same new product feature for which the firm has no patent is most likely to be untrackable and requires a firm's management to inquire among suppliers and media. This is because the firm may not have direct access to information on their competitors' products and patents, and may need to gather information from external sources. The other problems listed in the options can be tracked and monitored through internal sales and marketing data.

Which of the Following Problems in Launch Management Is Most