In a new product launch, when there is a problem that cannot be tracked because the firm cannot find a variable for it, typically the management should:
A) watch sales.
B) withdraw the product permanently from the market.
C) limit the involvement of salespeople and distributors during post-launch.
D) apply an expected effects matrix to find a solution.

Question

Quizplus · Accepted Answer

By watching sales, management can track any patterns or unusual changes in sales figures and use this information to try and identify the source of the problem. This can provide valuable insights into what may be causing the issue, even if the specific variable cannot be identified. Withdrawing the product permanently or limiting the involvement of salespeople and distributors may be premature and could result in missed opportunities for improvement. Using an expected effects matrix could be a useful tool, but it may not necessarily solve the problem if the specific variable cannot be identified.

In a New Product Launch, When There Is a Problem