In the launch management of a new product, a tracking system is designed to:
A) tell the firm when to implement the contingency plans.
B) identify potential problems.
C) reduce the problem list to a size the firm can handle and control.
D) track the movement of the product from the manufacturing unit to the shipping dock.

Question

Quizplus · Accepted Answer

A tracking system in launch management is primarily designed to monitor the product's performance and market conditions to determine when contingency plans should be implemented if things do not go as expected.

In the Launch Management of a New Product, a Tracking