Full sale market testing methods fail to test the realities of new products' national introduction.
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Q1: In the new products process, market testing
Q2: The longer we wait to test a
Q3: The speculative sale method for market testing
Q4: Which of the following causes for new
Q6: In informal selling methods people are asked
Q7: Market testing and test marketing are synonymous.
Q8: The simulated test market (STM) method for
Q9: The advantages of using direct marketing as
Q10: The speculative sale method is best used
Q11: Market testing for a new product should
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