Which of the following causes for new product failure does concept testing cover?
A) If there is a lack of need for the product
B) If the product does not meet the consumer needs
C) If the product is marketed poorly
D) If existing infrastructure cannot be used to produce the product
Correct Answer:
Verified
Q1: In the new products process, market testing
Q2: The longer we wait to test a
Q3: The speculative sale method for market testing
Q5: Full sale market testing methods fail to
Q6: In informal selling methods people are asked
Q7: Market testing and test marketing are synonymous.
Q8: The simulated test market (STM) method for
Q9: The advantages of using direct marketing as
Q10: The speculative sale method is best used
Q11: Market testing for a new product should
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