Today, most firms primarily use test marketing to:
A) simulate real competitive environment using laboratory experiments.
B) fine-tune their marketing plans and learn how best to do so.
C) help decide whether to go national.
D) present a new product to customers as though it were available for purchase.

Question

Quizplus · Accepted Answer

Test marketing helps firms fine-tune their marketing plans and learn how best to do so.

Today, Most Firms Primarily Use Test Marketing To