The primary role of simulated test marketing in A-T-A-R forecasting is to:
A) help assess the competition in an industry.
B) create brand awareness for an existing product in a new market.
C) help evaluate if there is a customer gap created from using a product.
D) provide estimates of trial and repeat purchasing for a new product.

Question

Quizplus · Accepted Answer

Simulated test marketing helps provide estimates of trial and repeat purchasing for a new product, which is an important component of A-T-A-R forecasting. It does not assess competition, create brand awareness for existing products, or evaluate customer gaps.

The Primary Role of Simulated Test Marketing in A-T-A-R Forecasting