As a method of market testing, which of the following is an advantage minimarket testing provides over test marketing?
A) Minimarket testing allows for greater flexibility in changing price and other variables of a new product when compared to test marketing.
B) Minimarket testing is free from retailer/distributor stocking problem, whereas test marketing is not.
C) Minimarket testing can be used for industrial goods and services, whereas test marketing cannot.
D) Minimarket testing involves laboratory experiments that do not require customers to make cash purchases, whereas test marketing results in a risk to customers.

Question

Quizplus · Accepted Answer

Minimarket testing allows for greater flexibility in changing price and other variables of a new product when compared to test marketing. Test marketing involves a larger investment of resources and is conducted on a larger scale, making it more difficult to change variables. Minimarket testing allows for smaller, more controlled experiments with more flexibility to adjust variables.

As a Method of Market Testing, Which of the Following