Merva Cosmetics Inc. primarily sells its products by mailing catalogs to consumers. The company tests its new product lines by simply listing them in some of its catalogs and counting the orders. Identify the market testing method being used by Merva Cosmetics.
A) Minimarketing
B) Rollout by influence
C) Direct marketing
D) Speculative sale

Question

Quizplus · Accepted Answer

Merva Cosmetics Inc. is using the direct marketing method to test its new product lines by listing them in some of its catalogs and counting the orders. Direct marketing involves using advertising materials, often sent through mail or email, directly to potential customers to generate sales or leads.