Which of the following methods of market testing fall under the category of controlled sale?
A) Test marketing
B) Speculative sale
C) Direct marketing
D) Simulated test market

Name: Which of the following methods of market testing fall under the category of controlled sale? A) Test marketing B) Speculative sale C) Direct marketing D) Simulated test market
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Question

Quizplus · Accepted Answer

Direct marketing is a controlled sale method where the product is offered directly to consumers to gauge their response and sales potential.

Which of the Following Methods of Market Testing Fall Under