A(n) _____ conveys information about the targeted market segment, product positioning strategy, and communications mix among many other points to an advertising person.
A) portfolio statement
B) copy strategy statement
C) expected effects matrix
D) organization chart

Question

Quizplus · Accepted Answer

A copy strategy statement conveys all the necessary information for an advertising person to create effective messaging for a particular market segment and product positioning strategy. The other options do not provide this specific information.

A(n) _____ Conveys Information About the Targeted Market Segment, Product