A buyer gathering the trial experience of others for a new product, but without the use of electronic setups is an example of a _____.
A) personal trial
B) vicarious trial
C) firsthand trial
D) direct trial

Question

Quizplus · Accepted Answer

This is an example of a vicarious trial as the buyer is gathering trial experiences of others and not having a direct or firsthand experience themselves. The fact that electronic setups are not used is not relevant to the type of trial being conducted.

A Buyer Gathering the Trial Experience of Others for a New