In the Context of Product Commercialization, Which of the Following

In the context of product commercialization, which of the following statements is true of tactical launch decisions?

A) They include strategic platform decisions that set overall tones and directions of a product.
B) They are marketing mix decisions that are typically made after strategic launch decisions.
C) They include strategic action decisions that define to whom a firm is going to sell a product and how.
D) They are marketing mix decisions that are typically made after strategic decisions are implemented.